The following statement explains our policy regarding the
personal information we collect about you.
1. Statement of intent
From time to time, you will be asked to submit personal information
about yourself (e.g. name and email address etc) in order to
receive or use services on our website. Such services include
newsletters, competitions, "Alert Email",live chats,
message boards and amxcreative.com membership.
By entering your details in the fields requested, you enable
AMX and its service providers to provide you with
the services you select. Whenever you provide such personal information,
we will treat that information in accordance with this policy.
Our services are designed to give you the information that you
want to receive. AMX will act in accordance with
current legislation and aim to meet current Internet best practice.
2. Information on visitors
During the course of any visit to amxcreative.com, the pages
you see, along with something called a cookie, are downloaded
to your computer (see point 3 for more on this). Most, if not
to do useful things like find out whether the computer (and
probably its user) has visited the site before. This is done
on a repeat visit by checking to see, and finding, the cookie
left there on the last visit.
Any information that is supplied by cookies can help us to provide
you with a better service and assists us to analyse the profile
of our visitors. For example: if on a previous visit you went
to, say, the education pages, then we might find this out from
your cookie and highlight educational information on a second
We gather non-personal data regarding the visitors to our site
using cookies and code which is embedded in the site. Both the
cookies and the embedded code provide non-personal statistical
information about visits to pages on the site, the duration of
individual page view, paths taken by visitors through the site,
data on visitors' screen settings and other general information.
AMX uses this type of information, as with that obtained
from other cookies used on the site, to help it improve the services
to its users.
3. What is a cookie?
When you enter a site your computer will automatically be issued
with a cookie. Cookies are text files that identify your computer
to our server. Cookies in themselves do not identify the individual
user, just the computer used. Many sites do this whenever a
user visits their site in order to track traffic flows.
Cookies themselves only record those areas of the site that
have been visited by the computer in question, and for how long.
Users have the opportunity to set their computers to accept all
cookies, to notify them when a cookie is issued, or not to receive
cookies at any time. The last of these, of course, means that
certain personalised services cannot then be provided to that
4. Use and storage of your personal information
When you supply any personal information to amxcreative.com
(e.g. for competitions, amxcreative.com Community services
or amxcreative.com membership) we have legal obligations
towards you in the way we deal with that data. We must collect
the information fairly, that is, we must explain how we will
use it (see the notices on particular web pages that let you
know why we are requesting the information) and tell you if
we want to pass the information on to anyone else. In general,
any information you provide to AMX will only be
used within AMX and by its service providers. It
will never be supplied to anyone outside AMX without
first obtaining your consent, unless we are obliged or permitted
by law to disclose it. Also, if you post or send offensive
or inappropriate content anywhere on or to amxcreative.com
or otherwise engage in any disruptive behaviour on amxcreative.com,
and AMX considers such behaviour to be serious
and/or repeated, AMX can use whatever information
that is available to it about you to stop such behaviour. This
may include informing relevant third parties such as your employer,
school or e-mail provider about the content and your behaviour.
We will hold your personal information on our systems for as
long as you use the service you have requested, and remove it
in the event that the purpose has been met, or, in the case of
amxcreative.com membership you no longer wish to continue
your registration as a amxcreative.com member. For safety
reasons, however, AMX may store messaging transcript
data (including message content, member names, times and dates)
arising from the use of amxcreative.com Community services
such as Connector for a period of six months. Where personal
information is held for people who are not yet registered but
have taken part in other amxcreative.com services (eg competitions),
that information will be held only as long as necessary to ensure
that the service is run smoothly. We will ensure that all personal
information supplied is held securely, in accordance with the
Data Protection Act 1998.
If you are notified on a amxcreative.com
site that your information may be used to allow AMX
to contact you
for "service administration purposes", this means that
AMX may contact you for a number of purposes related
to the service you have signed up for. For example, we may wish
to provide you with password reminders or notify you that the
particular service has been suspended for maintenance. We will
not contact you for promotional purposes, such as notifying you
of improvements to the service or new services on amxcreative.com
unless you specifically agree to be contacted for such purposes
at the time you submit your information on the site, or at a
later time if you sign up specifically to receive such promotional
5. Access to your personal information
You have the right to request a copy of the personal information
AMX holds about you and to have any inaccuracies
corrected. (We charge £10 for information requests.)
Please address requests to firstname.lastname@example.org.
6. Users 16 and under
If you are aged 16 or under, please get your parent/guardian's
permission beforehand whenever you provide personal information
to AMX's website. Users without this consent are
not allowed to provide us with personal information.